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Public Relations Strategies
An online continuing education course for individuals who want to jumpstart a career in public relations, learn more before they do, or are already working in PR with a need to know more.
Objectives | What You Will Learn | Benefits | Cost 
| About the Instructor
Public Relations Strategies Online
Create a public relations (PR) strategy about an issue of your choice! This self-paced online program focuses on a working definition of public relations. In a four-step process you create, execute, and evaluate a public relations plan. What can knowledge in public relations work for you?
Objectives
- Identify issues that need to be addressed through research
- Plan programs using management by objectives
- Identify core messages to be communicated and how to communicate them
- Know methods to evaluate the outcomes and effectiveness of public relations efforts
What You Will Learn
- How to use strategic principles to create a public relations plan for your organization or business
- How to identify the most important stakeholder groups and how to communicate with them
- A simple step-by-step process to build a public relations strategy
- Types of careers available in this field
- Code of ethics used by professional public relations organizations
- How to get involved in and opportunities to become accredited by associations and organizations
- More topics...
Benefits to You!
- Practical skills that you can apply immediately to enhance your public relations effectiveness with clients
- Public relations knowledge that will help you build and protect the reputation of your organization
- Hands-on experience of creating a PR strategy about an issue of your choice
- Instruction delivered completely online
- Self-paced to fit your lifestyle needs
- 45 professional development hours (4.5 CEUs) in 3-6 months
Cost
- Affordable at only $359
- Purchase required textbook, Public Relations: Strategies and Tactics (8th Edition), by D. Wilcox, G. Cameron
- Coming Soon! Interested in this program when it launches? Email us!
More Topics
- History and evolution of the public relations field
- Crisis management
- How to use public relations to mold public opinion
- The use of new technologies in public relations, media relations
- How to develop skills in public relations production (writing and layout)
- Have a specific PR-related field you're interested in? The instructor will work one-on-one with you to meet your unique learning needs!
Instructor
Ric Jensen has worked in public relations for more than 20 years, leading the communications program at the Texas Water Resources Institute at Texas A&M University. At the Water Institute, Jensen developed a comprehensive external communications program that included newsletters, websites, and list servs. He also led TWRI programs in media relations and special events. For the past five years, Ric has taught Principles of Public Relations online for Northwestern State University in Louisiana.
Ric has recently published many scholarly articles related to public relations and such inter-related issues as the environment, sports, politics and multicultural issues. Other fields Jensen has recently published about include internet-assisted public relations, the use of the internet for distance teaching, and the effects of the mass media on society.
Jensen is active in several organizations that promote professional activities associated with public relations and the mass media.
The best way to contact Ric is at ricwjensen@yahoo.com
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